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Thanks to Visa, TransferGo offers more seamless cross-border payments and cashback for transfers to Visa cards in Central Asia, Caucasus and Moldova

Jennifer Tate

01.10.2024

3 min read

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Visa, a world leader in digital payments, has continued working with TransferGo. This campaign has allowed TransferGo customers from the UK and EU to send money to Visa cardholders in nine countries across Central Asia, the Caucasus and Moldova, with the benefit of up to 5% cashback.

Thanks to Visa, from August 1st to October 31st 2024, TransferGo customers sending 200 EUR (or the equivalent in other currencies) from any EU or UK card/bank account to Visa cards in Central Asia, the Caucasus and Moldova received 10 EUR cashback (or equivalent). This offer was available to new customers.

“We celebrate the sports heroes bringing medals to their homeland and applaud those supporting their family and friends back home. We believe in empowering our customers, enabling them to make the most of their hard-earned money. This initiative not only enhances the value of remittances, but also underscores our mission to provide simpler, better and more accessible financial services and support global financial inclusivity,” said Anastasya Fomenko, TransferGo Regional Growth Manager.

Uday Kaushik Patel, Senior Client Marketing Leader at Visa comments: “Furthermore, thanks to Visa, Olympic and Paralympic athletes Ardan Galymyly, Oksana Chusovitina and Lasha Bekauri have supported TransferGo to raise awareness about fairer international digital payments and financial inclusivity.”

For Central Asia, Caucasus and Moldova, we’re proud to report a 170% growth in transaction volume and 181% growth in money flow over the past 24 months compared to the previous period. This upward trend highlights the significant need for fairer money transfer opportunities and reinforces our mission.

To celebrate athletes and everyday heroes, we also launched a creative Out Of Home marketing campaign featuring Team Visa athletes in their iconic victory posing alongside everyday heroes: TransferGo customers striving to support their families and friends back home.

Visa and TransferGo celebrate both sports athletes for their life-long dedication and achievements, as well as everyday heroes for their wins and achievements in everyday life.

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About the author

Jennifer Tate

Jennifer Tate is a freelance copywriter and content manager based in Newcastle upon Tyne with over 15 years of experience in creating SEO copy and content for both leading brands and independent start-ups. Working across a variety of sectors from fintech to fashion and healthcare to homeware, Jennifer specialises in content creation, content management and social media strategies and has worked with TransferGo since 2017. As well as TransferGo, Jennifer has also recently created copy and content for Charlotte Tilbury, carecircle, Tommee Tippee and Robinson Pelham.